Jefferson Hack, co-creator of Dazed & Confused Magazine, is someone who can break down the platforms of a media paradigm shift. In this sit down with Business of Fashion's Imran Amed, Hack talks about modern culture--- digital culture--- in relation to the print and its audience.
What's inspiring about Hack's perspective is his encouragement to anyone with a voice. Methods have grown from static once-a-month subscriptions to an open line of communication through interactive media force. The prestige of physical print remains, but the relationship between reader and publisher has shifted to more even playing ground. Less of a dictatorship, this is only a good thing for all parties. Amongst all the pop rubble, there are the culture zines, literary journals and independent people unleashing the good word.
Giving people the option of when/how they want to communicate, the parallel of print and new media is a force to be reckoned with. Above-- twenty minutes well spent.