Life as Art & Curiousity

Sunday, July 18, 2010

The Scando-Files: Acne

 Swedish intentions are grafting momentum, and the lo-fi of fashion labels is making its London debut. Acne yields to alternative style ethics–– subtle quirks, modern grunge, and understated; they've evolved beyond providers of denim, and have the masses embracing the Scando gold.

  With the inter-world all 'a twitter, its not hard to imagine why. The Dover Street address is the brand's largest store to date, and the 4 floor concept 'studio' design not only features clothing-- but furniture, a roof terrace, gallery and a garden as well. Nothing like floral backscapes to secure the serenity of a final purchase. With such atmospheric grandeur, I think... this is where I'll go to die. (and hopefully before that too)

  Ambition to Create Novel Expressions. Acne–– your expressions are profound and ideal. Time has allowed the brand an anti-fashion mentality and the mainstreaming of a new wave. As London's premiere opening gives hope to further international queries, I'll just say that the Olga Shearling Hat would be a perfect way to weather a Canadian winter. Hint, hint.

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